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MEET SCOTT FONTANA

STYLING TIPS

Our Philosophy

We believe how you feel about your appearance transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power.

Get Inspired

ARMOUR is designed to be sprayed directly onto your hot tool before styling. Then watch that shine. ✨ Different kind of heat protection. Different kind of finish. #HeatProtectant #instamood #HairHacks #beauty #TheCollectionBySF
A week later & still riding the wave 🌊✨ Good energy, good people and really good hair. So grateful to have been part of Waves of Wellness 🤍 Thank you @paseahotel @motion_fitnessgroup @depth.wellness, @impact100oc & @mental.skincare for creating such a beautiful morning of movement, connection & community. Until the next wave 🌊 #TheCollectionBySF #WavesOfWellness #HairCare #Wellness #HuntingtonBeach
Your blowout has a pregame✨ Meet the wash day lineup: our Biotin and Peppermint shampoo + conditioner duos. Which pair is getting a spot in your shower? 👀 Shop your duo at the link in bio. #TheCollectionBySF #WashDay #HaircareRoutine #beauty #fyp
Your foolproof Shine Rx ✨💊 Detangle with Silk. Protect with Armour. Polish with Polished. Three essentials. One smooth, shiny and seriously good hair day🤍 #beauty #HairCareRoutine #ShinyHair #fyp #HairGoals
Meet ARMOUR✨ Your hot tools new best friend. Spray it directly onto your hot iron for heat protection + serious shine because gorgeous hair shouldn’t come at the cost of damage🔥✨ Protect. Polish. Shine. #HeatProtectant #HealthyHair #instadaily #HairCare #TheCollectionBySF
Had such a great day at TikTok LA! Learning about creators, AI and what’s next for brands. Grateful for the invite and excited to bring new ideas back to The Collection by SF. Thank you @TikTok @Adquadrant and @workmagic.io #TheCollectionBySF #FounderLife #instagood #BeautyBrand #HaircareBrand
Good coffee, good energy & even better hair ☕️✨🤍 Such a fun morning popping up with The Collection by SF at Happy Coffee Club! We loved meeting everyone, talking all things hair and getting our products into some new hands. 🫶🏼 Nothing better than bringing together wellness, community & a really good hair day. 💁🏻‍♀️✨ #beauty #HappyCoffeeClub #OCEvents #HairCare #ShopLocal
POV: your hair wakes up with a different personality every day 😂✨ Dry? Flat? Frizzy? Extra dramatic? Yeah… we have something for her 💁‍♀️ Which mood is your hair in today? 👇 #TheCollectionBySF #HairCare #HairGoals #HairProducts #GoodHairDay