Armour Iron Shine Spray, Locked Finishing Spray, and Polished Leave-In Balm

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We believe how you feel about your appearance transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power.

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Poolside hair prep ☀️💦 A little SILK before the pool to help detangle, hydrate and keep my hair feeling soft and manageable. Because vacation hair deserves some love, too! 🌴✨ #fyp #Silk #VacationHair #HairCare #instamood
We’re joining @mysalonbae for their Lucky Seven Soirée, celebrating seven years of Salon Bae Join The Collection by SF for an evening of beauty and celebration in Calabasas THURSDAY NOVEMBER 5 6 PM TO 9 PM MY SALON BAE CALABASAS #TheCollectionBySF #MySalonBae #Calabasas
Travel essentials, but make it haircare.🌴☀️ From beach days to dinner nights good hair is always on the itinerary. ✨ Packed: Armour, Silk, Polished, Flex & our Biotin duo 🧡🖤💛💙 Your vacation hair lineup perfected. #fyp #travelessentials #Travel #VacationHair #luxury
We had to jump on the enamel pin trend! ✨📌 Meet the co-founders behind The Collection By SF! 🖤 ✂️ Scott Fontana Celebrity hairstylist with decades of experience, bringing his passion and expertise in professional haircare to every product. 💕 Soheila Salamirad The creative and business side of The Collection, passionate about building a brand that brings salon quality haircare into your everyday routine. Together, we’re combining our love for great hair, creativityand a little entrepreneurial spirit to bring you products we truly believe in. Because good hair = good vibes! ✨ #TheCollectionBySF #MeetTheFounders #EnamelPinTrend #GoodHairGoodVibes #hairstyle
Kitty’s got claws, but her hair isn’t going anywhere. 🐈‍⬛🖤🎃 The finishing touch? LOCKED Finishing Spray for a fierce look that stays put all night. ✨ Stay spooky. Stay styled. Stay LOCKED. 🔒 #TheCollectionBySF #fyp #HalloweenHair #CatCostume #HairGoals
Fluffy hair. TEXTUR energy. Get into the look with Textur by The Collection by SF Would you try this style? 👀 #FluffyHair #MensHair #TextureSpray #instagood #TheCollectionBySF
Sweater weather. Glossy hair. 🍂✨ Your fall styling essential: ARMOUR Iron Shine Spray for heat protection and a luminous finish. Shop your fall shine at the link in bio 🤎 #TheCollectionBySF #FallHair #Armour #HeatProtectant #ShinyHair
Billie got the bob. Now, how would you style yours? 👀 Bold for that tousled finish. Armour for a sleek look. Pick your bob mood. We’ve got the styling lineup🤍 Shop The Collection Online Today! #BillieEilish #bob #Trending #beauty #fyp